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Choosing a domain name is one of the hardest and most important decisions a business will ever have to make, it is its unique address online and it is how its customers will recognize it.
By registering its business domain name and the names of its products, it is effectively protecting its trademarks. If it has chosen domain names containing keywords relevant to its industry its search engine ranking will improve.
A company’s domain name is its unique identity on the Internet and increases its name recognition, making it essential that it is chosen wisely. Registering a domain name that is specific to one’s business helps brand a company and adds a high level of trust to that company’s site.